Know what actually drives revenue
Octmark attribution ties revenue back to the channel that earned it and scores the quality behind it, so your reporting answers the only question that matters: what works.
Dashboards full of numbers, none of them revenue
Most analytics measures activity: sessions, clicks, opens. None of it tells you which channel produced a customer. Without attribution, budget is allocated on instinct and the loudest channel wins, whether or not it earns.
What we build
Multi-channel attribution
Revenue attributed to the source that earned it, across every channel.
ROI by channel
ROI by source as the default view, not a report you assemble by hand.
Signal quality
Signals scored for quality, so volume never masquerades as value.
Server-side tracking
Durable tracking that survives a cookieless, privacy-first web.
Clear dashboards
One view of what each channel returns, built for decisions, not vanity.
Actionable insights
Where to shift budget next, grounded in quality and return.
Connect channels
Bring every marketing source into one measurement layer.
Capture signals
Track events server-side so the data is durable and complete.
Score and attribute
Score signal quality and tie revenue back to its source.
Act on ROI
Move budget toward the channels that actually return.
Built around the outcome you need
Teams allocating budget on instinct instead of evidence.
Marketers who cannot say which channel drives revenue.
Founders who want one honest number, not five dashboards.
Businesses losing measurement to cookie and privacy changes.
Attribution & Analytics, answered
What is marketing attribution?
Marketing attribution is the practice of tying revenue back to the marketing channels and touchpoints that produced it. Octmark attributes ROI by source and scores signal quality, so you see what actually drives revenue.
How is this different from web analytics?
Web analytics reports traffic and behaviour. Attribution reports revenue by source, so you can decide where budget should go rather than just counting clicks.
Does it handle cookieless tracking?
Yes. Server-side tracking keeps measurement durable as third-party cookies and privacy rules change.
How does signal quality factor in?
Signals are scored for quality, so low-quality or fake activity does not inflate a channel's apparent performance.
Is this powered by Octrackit?
Yes. Attribution and analytics run on Octrackit, Octmark's attribution platform, with Cortex scoring signal quality.
Marketing attribution and analytics is the practice of measuring marketing performance by tying revenue back to the channels and touchpoints that produced it, rather than counting activity like clicks and sessions. Octmark delivers this through Octrackit, attributing ROI by source, scoring signal quality with Cortex, and using server-side tracking so measurement stays durable, so teams fund the channels that actually drive revenue.
See which channels actually earn
Tell us what you measure today, and we will show you what attribution reveals.