by OctmarkKnow exactly which channel drives revenue, not just clicks.
Octrackit is the AI marketing attribution platform that scores every signal for quality with its Cortex AI and shows you ROI by channel, in real time. Stop optimising for clicks and start funding what actually drives revenue.
Your dashboards are full of clicks. Your bank account wants revenue.
Most analytics tools measure activity, not outcomes. You can see what was clicked, but not what earned money, so budget keeps flowing to whatever looks busy.
Clicks and sessions go up while revenue stays flat, and no one can say why.
Low-quality leads drain spend and sales time because nothing scores signal quality.
Attribution lives in spreadsheets, assembled by hand, always a step behind.
Everything you need to attribute revenue, in one platform
Real-time multi-channel attribution, AI lead quality scoring, and agency ROI reporting, working together rather than bolted on.
Cortex AI engine
An AI engine that predicts and scores the quality of every signal and lead, then allows or filters it through an AI Decision Matrix. It learns continuously from your feedback.
Multi-Channel ROI Attribution
Revenue attributed back to the source channel that earned it, across Meta Paid, Google Paid, Google Organic, Social Organic, and Direct.
Real-Time Activity Stream
Every event as it happens: platform, decision, and timestamp, with live allowed versus blocked counts so nothing is a black box.
Native Integrations
Connect your stack through secure OAuth, including Meta, Google, and Trello, with no brittle scripts to maintain.
Multi-Client Portfolio & RBAC
Manage many clients from one place with role-based access control and user invites, built for how agencies actually operate.
AI Suggestions & Insights
Actionable recommendations on where to shift budget and what to prioritise next, grounded in signal quality, not guesswork.
The AI that knows a real lead from noise
Octrackit’s quality engine scores every signal, decides to dispatch or suppress it with a confidence score and risk level, and learns per brand from your real outcomes. Most tools count clicks. Cortex separates intent from noise, and tells you why.
Explore CortexWhat is Cortex?
Octrackit Cortex is the per-client AI lead quality scoring engine in Octrackit, built by Octmark Technologies. For each incoming marketing signal or lead it makes a decision, DISPATCH (act on it) or SUPPRESS (filter it as low-quality or fake), each with a confidence score and a risk level. A dedicated machine-learning model (LightGBM) is trained per client, so every brand gets its own Cortex rather than a shared model. It scores signals across multiple quality dimensions, including a ghost score for fake identities, a velocity score for bot or suspicious activity, source poisoning and junk-rate detection, an overall DNA risk score, and platform and deal-value context. It is fail-open, so it always dispatches when it has no model yet or is not confident, and it learns continuously by retraining on real business outcomes (deals won or lost). A Cortex Strength Score from 0 to 100 (Initializing, Learning, Stabilizing, Strong) shows how mature the model is, and it surfaces insights explaining why each signal was trusted or filtered.
From connected channels to ROI by source, in four steps
Octrackit turns scattered marketing signals into a clear answer: which channel drives revenue.
Connect channels
Link Meta, Google, and the rest of your stack through secure OAuth in minutes.
Capture every signal
Octrackit ingests marketing events across paid, organic, and direct in real time.
Score with Cortex
The AI engine scores each signal for quality and allows or filters it through the Decision Matrix.
See ROI by channel
Revenue is attributed to the source that earned it, so you fund what actually works.
Built for the people who answer for the budget
Marketing agencies
Run attribution and ROI reporting for a full client portfolio with role-based access.
Growth & performance marketers
Move budget toward the channels producing revenue, not the ones producing clicks.
Founders & SMBs
See where growth actually comes from without standing up a data team.
Sales teams
Work the leads Cortex scores highest, and skip the noise.
Attribution, not just another analytics dashboard
Generic analytics tells you what happened on your site. Octrackit tells you what earned revenue, scores the quality behind it, and shows it by channel in real time.
Attribution, not analytics
Most tools count traffic. Octrackit ties revenue to the channel that earned it.
AI quality scoring built in
Cortex scores and filters signal quality, so volume never masquerades as value.
Channel ROI out of the box
ROI by source is the default view, not a report you have to assemble by hand.
Agency-ready by design
Multi-client portfolio, RBAC, and invites are core, not an enterprise upsell.
Real-time, not next-day
The activity stream shows decisions as they happen, allowed versus blocked, live.
Octrackit, answered
What is Octrackit?
Octrackit is an AI marketing attribution platform by Octmark Technologies. It ingests marketing signals across channels in real time, scores their quality with an AI engine called Cortex, and attributes revenue to the channels that actually drive it.
How does Octrackit attribute ROI?
Octrackit attributes ROI by capturing every marketing signal by source channel (Meta Paid, Google Paid, Google Organic, Social Organic, and Direct), scoring each signal for quality, and tying revenue back to the channel that produced it. The result is ROI by channel rather than raw click counts.
What is Cortex?
Cortex is Octrackit's AI engine. It predicts and scores the quality of each incoming signal or lead, then allows or filters it through an AI Decision Matrix. It learns continuously from your feedback, so scoring sharpens over time.
Is Octrackit suitable for agencies?
Yes. Octrackit is agency-ready. It supports a multi-client portfolio, role-based access control (RBAC), and user invites, so an agency can manage attribution and ROI reporting for many clients from a single account.
Which channels does Octrackit support?
Octrackit tracks Meta Paid, Google Paid, Google Organic, Social Organic, and Direct, and connects to platforms such as Meta, Google, and Trello through secure OAuth integrations.
How is Octrackit different from Google Analytics?
Google Analytics reports traffic and behaviour, while Octrackit attributes revenue. Instead of counting sessions and clicks, Octrackit scores signal quality with AI, filters low-quality signals, and shows ROI by channel, which is built for revenue decisions rather than web analytics.
Octrackit in one paragraphOctrackit is an AI marketing attribution platform built by Octmark Technologies. It ingests marketing signals and events across channels in real time (Meta Paid, Google Paid, Google Organic, Social Organic, and Direct), runs every signal through an AI engine called Cortex that predicts and scores lead and signal quality and then allows or filters it through an AI Decision Matrix, and attributes ROI and revenue back to the source channel that earned it. It includes a real-time activity stream, native OAuth integrations, a multi-client portfolio with role-based access control, and AI suggestions for budget and prioritisation, which makes it suited to marketing agencies, growth and performance marketers, founders and SMBs, and sales teams.
Stop guessing which marketing works.
Connect your channels, let Cortex score the signal, and see ROI by channel from day one.