Octmark
THINKING

Positions,
not posts.

We write when we have something to say, not to fill a calendar. What you'll find here is how we actually think about growth operations, systems, and the decisions that compound.

FeaturedOperational Strategy

Why most CRM implementations fail within 18 months

Most CRM projects are sold as software decisions. They fail as culture and process decisions. Here is what we have seen in 40+ implementations.

7 min readRead article →
Topics:Operational StrategyGrowthAI & Systems
Growth

Growth operations is not growth hacking with better tools

The distinction matters more than it seems. Growth hacking optimises for the next metric. Growth operations builds the infrastructure that makes any metric improvable.

5 min readRead →
AI & Systems

What AI actually changes about growth operations

AI does not replace the growth system. It removes the excuses for not having one. Here is what we have observed running AI layers across 15+ engagements.

6 min readRead →
Operational Strategy

The B2B metrics that actually predict revenue

Most B2B growth dashboards measure what is easy to count. Here is what we have found actually predicts whether revenue will grow.

8 min readRead →

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